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Yoplait Shtoozim- Whipped (cream)

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Created: 02/24/11
Last Edited: 09/15/11
Views: 3414
Appreciations: 198
Comments: 12
Description
For the second year in a row, Gravity brings to life the fantastic Yoplait Shtoozim world, this time around the new line of Shtoozim products- Whipped Creamy deserts.
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Short link: http://bit.ly/g2XWIi
  • Yoplait Shtoozim 
    for the second year in a row, Gravity brings to life the fantastic Yoplait Shtoozim world

  • The magical and fantastic CG world we created 

  • All designs were made using 3D models as the base for the design, then developed in 2D using Photoshop and eventually projected back on the 3D models. 

  • The strawberry carousel ontop of the mountain

  • For us as designers, the commercial's storyline meant finding a way to "fluff" living (animals and children) and non-living (carousel) objects.  This took an R&D stage by our Art & Design department and study of elements how to convey the accurate look
    of lightness (as whipped cream). See examples below of sheep, parrot and kids.    

     
  •   Character development: The naughty (yet so adorable!) witch

  •   Character development:  Did you know that the giraffe was also maquette made?  

  • Character development: This is the sheep Before fluffing...

  • and After...
  • R&D how the parrot should "erupt"
  • And the result of the eruption
  •  We absolutely love how the two dimensional spreading of the paper creates a line of funny and adorable characters, figures and designs.
  • Development stages of garment of girl below, in attempt to convey just the right airy dress