In collaboration with the 3D team, we created a fast-paced TV ident for Vuzu - an edgy youth channel.
A fairly new experience for me, I directed, designed and oversaw the choreography + casting for this piece.
It has recently won a Silver at the Promax Awards and was nominated for a Loerie Award.
So the story goes...
A guy inadvertently steps on a button, transporting him into the electric world of Vuzu.
The Vuzu energy pushes and pulls him - popping and locking and releasing his inner talent.
A striking digital girl forms and manipulates his body into dance. As he gains control of the energy
they synchronise, forming an electric logo in the space around them.
Somehow though, the energy retracts and he is left perplexed and trying in earnest to reactivate the
world of Vuzu.