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Vodafone Evolution of Mobile

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Created: 04/13/11
Last Edited: 12/28/11
Views: 1922
Appreciations: 109
Comments: 9
Description
Flat-e and FND combined forces for Vodafone's Youtube channel exploring the evolution of mobile. Shot in a single take, popular mobile handsets were spray-painted white and brought to life with 3D projection mapping techniques that appear like a hologram on a flat plinth surface. The 3D effect was enhanced by a roving "sweet spot" that had to be matched precisely by the camera for the illusion to work. We got all our favourite people in on the act and spent a month experimenting, discovering how far we could push the illusion. Good fun!
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Short link: http://bit.ly/p0g7m3
  • Vodafone: Evolution of Mobile 3D Projection Mapping
  • A Flat-e collaboration with our friends at FND. The Evolution of Mobile. Shot in a single take, popular mobile handsets were  brought to life with 3D projection mapping techniques.