- Motion Graphics ServedProject Featured On:Motion Graphics Served — 11/21/11
Upgrade & Mobilize
- Upgrade & Mobilize
I arrived at the studio after initial discussions of overall premise had begun - it was to be about a guy and a girl preparing for a faceoff against a greater dark force, interspersed with Japanese & English type to drive the story graphically.
I began with fleshed out storyboards & color boards, much of which eventually ended up on the final short. While the rest of the team were working up character and type designs, I worked on overall styleframes and the environments, and then eventually we joined up again and divided up the shots, trading them back and forth across the team while the scene layout, cameras, primary effects, character and type animation were worked up.
We had a working basic draft/previs version that was about 40% there before we got too busy on other projects, we lost an art director, and the project laid dormant for a few months. Eventually I led the dive back and drove it with CD Ellerey Gave, with the whole team at Capacity putting in some serious love and dedication. Apart from direction, I focused driving the effects and compositing, and the look with Ellerey Gave and I feel like we got a new organic look through the process.
We were listening to a lot of idm at the time so Ellerey reached out to seminal idm musicians Plaid to come up with an inspired track that worked hand in hand with the video. (Their new 2011 album Scintilli has a remix of this on it - "Upgrade"!)
I still get a rush watching this, remember to watch it in full screen, with HD on, and the sound up!For more info and images, please go to the project page on alexmapar.com. - SCREEN CAPTURES














- Credits:
Client: Capacity
Studio: Capacity
Creative Director: Ellerey Gave,
Art Directors: Ellerey Gave, Alex Mapar, Ted Gore,
Designer Animators: Ellerey Gave, Alex Mapar, Benji Thiem, Mitsuka Thiem, Jonathan Larson, Kenny Lutz, Ted Gore, Aaron Schurman, Anais Hong
Soundtrack & Foley: Plaid
Additional Audio: Dave Hummel





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