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UJ - Be anything you want to be

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Following the success of their 2010 recruitment run, the University of Johannesburg wanted to expand their communications to broadcast television. Using the print materials developed by AM I COLLECTIVE in Cape Town, the Kinetic developed a 30 second animated Television Commercial that introduces all the faculties available and shows the limitless possibilities open to you if you elect to studyat UJ.
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  • UJ 
    Be anything you want to be 

    Following the success of their 2010 recruitment run, the University of Johannesburg wanted to expand their communications to broadcast. The Kinetic created this 30sec TVC based on an original artwork made by Am I Collective for UJ. The animation involved the re-creation of dozens 2D illustrated elements into 3D models to create the rich and fantastical world of UJ where you can 'be anything you want you be'.
  •  Sequence grabs 
  •  Scene exploration and break downs 
  • Thanks for lookingwww.thekinetic.co.za

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