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TomTom - Go

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Created: 07/26/11
Last Edited: 12/04/12
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Based on scripts supplied to us by TBWA/Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and motion graphics. The end result is an animation that is super-realistic in movement, mimic and character expression. The visual direction demanded some intense production logistics as all rotoscoping had to be done by hand to achieve the distinct illustrative style plus 3d had to blend in seamlessly without drawing attention.
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Short link: http://bit.ly/qniG5V
  • TomTom - Go
  • Director: Mischa Rozema
    Production: PostPanic
    Agency: TBWA / Neboko

    Based on scripts supplied to us by TBWA/ Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and motion graphics. The end result is an animation that is super-realistic in movement, mimic and character expression. The visual direction demanded some intense production logistics as all rotoscoping had to be done by hand to achieve the distinct illustratuve style plus 3d had to blend in seamlessly without drawing attention.
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Based on scripts supplied to us by TBWA/Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and … Read More
Based on scripts supplied to us by TBWA/Neboko, we came up with an unique visual experience combining live action, rotoscoping, 3D animation and motion graphics. The end result is an animation that is super-realistic in movement, mimic and character expression. The visual direction demanded some intense production logistics as all rotoscoping had to be done by hand to achieve the distinct illustrative style plus 3d had to blend in seamlessly without drawing attention. Read Less
Published: July 26, 2011
  • Views728
  • Appreciations20
  • Comments1
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