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Shuffle

The Cosmopolitan of Las Vegas Digital Experience

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Created: 07/10/12
Last Edited: 11/22/12
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Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. The creative team invented a narrative showcase incorporating elegant, fantastical, and often poetic interpretations of life travels in an enlightened, lucid dream, blurring the lines of past present and future into one classic-timeless visual style. The narrative spoke directly to the hotel’s target audience, the Creative Class, 59 million Americans who are open minded and enjoy adventure. Each story within the narrative tied together evolved throughout the day and had the flexibility to be tailored for special events such as New Years and Chinese New Year.
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Short link: http://bit.ly/MhAqPu
  • OBJECTIVE: Define the essence of the brand using the digital architecture of the building.

    SOLUTION: We crafted a living narrative that incorporated elegant, fantastical, and often poetic interpretations of life’s travels. The immersive experience surrounded guests during their stay, playing out on more than 500 displays embedded in and on the building.
  • Content was developed at Digital Kitchen byHead of Creative Mark BashoreExecutive Creative Director: Anthony VitaglianoCreative Director Chad AshleyCreatives Elliot Lim, Todd Kumpf, Jeremy Stuart and John RodenWriter Tony PawelaEditor Mike AlfiniExecutive Producer Jeff BreckerHead of Production Colin DavisSenior Producer Brian Behling
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Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. The creative team invented a narrative… Read More
Digital Kitchen approached the portals as digital canvases and the entire resort as a curated art gallery. The creative team invented a narrative showcase incorporating elegant, fantastical, and often poetic interpretations of life travels in an enlightened, lucid dream, blurring the lines of past present and future into one classic-timeless visual style. The narrative spoke directly to the hotel’s target audience, the Creative Class, 59 million Americans who are open minded and enjoy adventure. Each story within the narrative tied together evolved throughout the day and had the flexibility to be tailored for special events such as New Years and Chinese New Year. Read Less
Published: July 10, 2012
  • Views1197
  • Appreciations19
  • Comments1
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