Super 3

In this project we reinterpreted the graphic image of the autonomous Catalan TV channel Super3 in 3D. Our job consisted of transforming the existing two-dimensional corporate identity into a fresh three-dimensional one. However we decided to include two-dimensional details to enrich the scenery and maintain some of the cartoonish look of the previous identity.

The logo of the club is the key figure and emblem of the channel. We turned it into an animated character of its own nature. The Super3 logo was designed to shoot across the screen leaving colorful skidmarks behind.

The first animated ID bumpers were created in all-white surroundings which we defined as the main scenery of the logo. Once it crosses the threshold of other worlds, the logo starts interacting with these spaces while always maintaining the peculiar aesthetics of Super3.