Sony PIX

Sony Pix India is one of the TV channels with more repercussion in the country. Their needs were not only about obtaining a new look but also driving direct communication with the spectator.

We generated a system of three-dimensional modeled plates that worked as a camera shutter that displayed the information, image and the different promo systems.

Besides the whole informative work, we created corporate identity pieces using graphic concepts to generate the Sony Pix logo. Being a movie TV channel we generated synthetic and abstract images that provided the spectator a darkroom sensation.