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Saatchi & Saatchi NDS Hello Future 2011

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Saatchi & Saatchi NDS Hello Future 2011
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  • The Saatchi & Saatchi New Directors’ Showcase is one of the highlights of the Cannes Lions Festival. Their senior creative team, Jonathan Santana & Xander Smith, came up with the initial concept. ‘Hello Future’ – a dark, retro-futuristic setting with a ‘HAL-like’ host.

    We worked closely with Aaron Meyers and developed the kinect performance software for Jamie Lidell’s section, and the stage, lighting and sound designers to pull together the overall look and feel.

    We had a very interesting process for the creation of the content which was created on what we call ‘the HAL Rig’. It is a very analogue process utilising found objects such as a step ladder, a couple of broom sticks, rear projection perspex, large metal bowl, bin bags, gaffer tape and glass prisms. These were then filmed with a handheld pointgrey dragonfly2 industrial firewire camera, sending this live feed into a laptop running modul8. We then played with a few midi sliders and knobs to deform and affect the images in realtime which we then project onto perspex and filmed back with another camera.

    It was truly an amazing collaboration between so many talented people and we were lucky that the client had full faith in us to allow us to go as crazy as we wanted.

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