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STARZ | Main ID

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I've teamed up with yU+co to design & create a visual language for the brand Starz network, which infuses the entire landscape of Starz platforms with their new tagline, "Taking you Places" Conceptually I've decided to go with Organic and solid, sculptural forms which were fluid in motion. Overall approach was same for the brand package, but the forms and motion constitute the distinction between the main and sub channel / program ids.
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    Starz | Rebrand
    (Director's Cut)
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    Production Company : yU+co
    Lead Design & Direction : Emrah Gonulkirmaz
    Lead Compositing & Direction : Mert Kizilay
    Sound Design : ECHOLAB

    I've teamed up with yU+co to design & create a visual language for the brand Starz network, which infuses the entire landscape of Starz platforms with their new tagline, "Taking you Places"
    Conceptually I've decided to go with Organic and solid, sculptural forms which were fluid in motion. Overall approach was same for the brand package, but the forms and motion constitute the distinction between the main and sub channel / program ids.
    Above credits are specific to Director's cut versions, Over all branding package was done with team at yU+co which had expanded in daily bases through out the project time.
    It was great working with lots of talented designers & artists with all their great interpretation.
    I'll try to release full list of credits if i can get the names together.
  • {Initial boards & couple of concepts}
  • mainId initial boards, creation of a landscape and traveling through it. part of the tagline "Taking you Places"
     
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    and couple of concepts that i've done when i first started to work on it. Look didntr really change too much, but the forms got in to lots of shapes through out the proces.
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    {Typography}
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    It took a while to get to this type treatments, there were two different approaches that we've used, one of them was used for the close up shots / macro, and other one used for the ending / longshots, where it reveals the starz logo.
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