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Ribena: Vitamin Ceee

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Tucked into the undergrowth somewhere in the English countryside, lives a community of little Ribena Blackberries. We get a chance to meet the little guys as they eagerly catapult themselves onto the Ribena farmer’s tractor.
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  • As a pleasantly light and playful project right from the start, our approach to the Ribena commercial was to fashion a lighthearted and blithe glimpse into the world of the Ribena Blackberries. Ribena’s request for a realistic and natural feel true to the English countryside, prompted us to build a foreground set consisting of organic elements which were then dressed with handmade props and greens. In addition, a middle ground of miniature landscape basics such as trapproach to the Ribena commercial was to fashion a lighthearted and blithe glimpse into the world of the Ribena Blackberries.
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