This is the spot that he have made for "Primeriti", the private club of sales of "El Corte Inglés", it started as a web only video but thanks to the succes of it, we arranged some details and launched it on tv.
As an art director and illustrator my work have been a huge one. I've made sketches of all the elements and the characters and worked with the 3D designers, the video editors, announcer etc.
Besides, the campaign included mailings, banners, micro banners, Twitter and Youtube backgrounds and icons, Facebook ads, a Facebook App (my partner Paulo Mota made it based on my previous work) that offers one gift per day, a paper craft toy, wallpapers...
It's been hard some times but all of us enjoyed the process ans specially the final result. Hope that you enjoy it.
BTW; I'm the one with a moustache on the shoe ;)
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