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Nike - Mercurial Vapour Superfly

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Created: 07/26/11
Last Edited: 07/26/11
Views: 858
Appreciations: 24
Comments: 1
Description
A new addition to the PostPanic international roster, Jean Paul Frenay's first project for the Amsterdam-based studio is directing a new retail film for Nike Brand Design. A photo-realistic mix of motion graphics and 3d, the minute long spot introduces the new Nike Mercurial Vapor Superfly football boot and specifically highlights the various technical features within the product. This was also a great opportunity to work with Gavin from Dublin's Echolab on the sound design, someone both JP and PostPanic had been dying to find an excuse to work with.
The retail film will be broadcast in Nike stores worldwide.
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  • Nike - Mercurial Vapour Superfly
  • Director: JP Frenay
    Production: PostPanic
    Creative Director: Mischa Rozema
    Sound Design: Echolab
    Post-production: Condor Brussels
    Executive Producer: Ania Markham, Jules Tervoort
    Producer: Annejes van Liempd
    Agency: Nike Brand Design EMEA

    A new addition to the PostPanic international roster, Jean Paul Frenay's first project for the Amsterdam-based studio is directing a new retail film for Nike Brand Design.  A photo-realistic mix of motion graphics and 3d, the minute long spot introduces the new Nike Mercurial Vapor Superfly football boot and specifically highlights the various technical features within the product. This was also a great opportunity to work with Gavin from Dublin's Echolab on the sound design, someone both JP and PostPanic had been dying to find an excuse to work with.
    The retail film will be broadcast in Nike stores worldwide.