Behance Served Sites

Served is a collection of sites that showcase category specific content from Behance, the world's leading platform for creative professionals across all industries.

View All Served Sites →

Nike Flyknit technology film

Info
Statistics
Created:
Last Edited:
10328
472
23
Description
30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.
Share
  • Nike Flyknit technology film
    2011
  • 30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.

    Heather Amuny-Dey, creative director
    Darrin Crescenzi, art direction and cocnept
    The Mill UK, character design and animation

    Featured by RG/A Digital Age, July 4, 2012.
    Featured on Motion Graphics Served, August 12, 2012.
Add to Collection

Discuss This Project: ( Comments )

You must as a Creative to join the conversation.