- The Digital Age ServedProject Featured On:The Digital Age Served — 7/4/12
- Motion Graphics ServedProject Featured On:Motion Graphics Served — 8/12/12
Nike Flyknit technology film
Description
30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.
Copyright Info
No use is allowed without explicit permission from owner.
Featured on 8/12/12
- Featured on:
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The Digital Age Served
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Motion Graphics Served
- Nike Flyknit technology film
2011 - 30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.
Heather Amuny-Dey, creative director
Darrin Crescenzi, art direction and cocnept
The Mill UK, character design and animationFeatured by RG/A Digital Age, July 4, 2012.Featured on Motion Graphics Served, August 12, 2012. 
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