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Michelin Rain

Last Edited:
Role : Lighting | generalist
  • Michelin Rain
    A PSYOP Spot
  • Our latest for Michelin via TBWA\Chiat\Day New York.

    The right tire can improve safety performance, reduce fuel consumption and extend tread life. Michelin’s first global advertising campaign, “The Right Tire Changes Everything™” has been demonstrating these three key performance benefits since 2009. The fourth advertisement in the series launches today and illustrates the importance of tires for staying safe on the road, especially in dangerous, rainy conditions.

    The new advertising spot features the Michelin Man in an animated world of mobility in which inhabitants navigate heavy rain and slippery roads as they are assaulted by mischievous raindrops. As an ambassador of the MICHELIN® brand, the Michelin Man comes to the aid of motorists in trouble, replacing their tires with Michelin tires that he pulls from his body, helping drivers to avoid disaster. The new ad features the MICHELIN® Primacy™ MXM4® tire, which demonstrates a braking distance of up to 29 feet shorter in wet conditions than a leading competitor.

    Client: Michelin
    Brand: Michelin
    Title: Rain
    Length: :30
    Creative Agency: TBWA\Chiat\Day New York
    Chairman & CCO: Mark Figliulo
    Art Director: Rebecca Fargnoli/Kasia Haupt
    Copywriter: Pamela Jones/Emily Frankfurt
    Head of Production: Robert Valdes
    Senior Producer: Jason Souter

    Production Company: Psyop / Smuggler
    Director: Psyop
    Creative Director: Laurent Barthelemy and Anh Vu
    Executive Producer: Lydia Holness
    Producer: Justin Romero
    Designers: Anh Vu, Tae Kim, Eunice Kim, Sam Ballardini, Pete
    Sickbert-Bennett, Kitty Lin
    Matte Painting: Seung Ho, Henrik Holmberg
    Storyboard: Ben Chan
    Lead Technical Director: Zed Bennett
    VFX: Rich Magan, Jimmy Gass, Miguel Salek
    CG Lead: Helen Hyung Choi
    Compositors: Jason Conradt, Fred Kim, Manu Gaulot, Borja Pena, Dan Short,
    Adam Flynn
    Previz: Pat Porter, Michael Shin, Kitty Lin
    Layout: Soo Hee Han
    Modeling: Atsuki Hirose, Soo Hee Han, Alek Vacura, Sylvia Apostal
    Rigging: Zed Bennett and Vadim Kiyaev
    Lead Animator: Kitty Lin
    Animation: Michael Shin, Roman Ko, Doug Litos, Nick Dubois
    Lead Lighter: Shu Chen Lin
    Lighting/Texture: Soo Hee Han, Oliver Castle, Sylvia Apostol, Eric Xu,
    Aldrich Torres, Pink Christopher Bonnstetter, Chris Russo, Alek Vacura
    Editorial: Psyop
    Editor: Cass Vanini
    Mix: Sound Lounge

    Sound Engineer – Philip Loeb
    Sound Design: Sound Lounge
    Sound Designer- Marshall Grupp
    Producer: Gloria Pitagorsky

    Music: Sixieme Son (SACEM)
    Composer: M. Boumendil
    Publisher/Producer: Sixieme Son
    Voiceover: John Doman

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