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MTV Rocks

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Created: 09/18/12
Last Edited: 11/22/12
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Short link: http://bit.ly/Px0Ezb
  • Aligning MTV UK’s music channel MTV Rocks with
    the global look and feel of MTV1. Embracing MTV1’s
    mantra of ‘POP x 1000%’ to create a set of idents
    that amplify the MTV ROCKS niche sound and aesthetic.

    Rather than developing ideas from familiar iconography
    that is often associated with Indy music sub genres these
    idents explore the energy and attitude of MTV ROCKS.
  • Director: Mischa Rozema
    Art Directors: Carlos Carrasco, Dylan Griffith
    Creative Director: Roberto Bagatti
    Associate Creative Director: Anna Caregnato
    Executive Producers: Ania Markham, Jules Tervoort
    Director Of Photography: Steve Walker
    Production Company: Postpanic
    Music & Sound Design: Massive Music Amsterdam
    Agency: MTV World Design Studio Milan
    Client: MTV Networks International

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Published: September 18, 2012
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