We recently undertook the complete branding & proWe recently undertook the complete branding & production of MTV International’s music initiative, MTV Push.Working with MTV Network International’s World Design Studio (WDS) in Milan; the central theme of ‘Pin Art’ was developed based around the premise that emergent stars of music are a force of nature – in their drive and sheer talent, leaving an indelible cultural impression. “Pin Art” serves as a conceptual bridge between the execution and the property’s title.
“MTV World Design Studio’s collaboration with Nick Scott Studio has resulted in a sharp, strong identity which will perfectly reflect Push, both on & off-air, We’re really excited about rolling out this new package across our international network of MTV channels and and giving our audiences the visually impactful offering they expect.”
MTV’s Roberto Bagatti
Client: MTV Networks International / MTV WDS, Milan
Creative Direction: Nick Scott Studio Ltd. (Now Studio Hansa)/ MTV WDS Milan
Creative Team - MTV
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Carlos Carrasco
Creative Team - Nick Scott Studio Ltd (now Studio Hansa)
Creative Director: Nick Scott
Art Direction/Design: Nick Scott/ Chris Angelkov
Film Direction: Nick Scott
Production company: Nick Scott Studio Ltd. (now Studio Hansa)
Producer: Dan Verrier/Kate Glover
Director Of Photography: Felix Weidemann
Musician/composer: Si Begg (Promo edit track ‘I do not dream’ © Si Begg)
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