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MTV-Hits

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Created: 08/18/11
Last Edited: 10/31/11
Views: 1008
Appreciations: 29
Comments: 2
Description
In accordance with the MTV Hits brand, the main guideline was the use of the color pink, which created a vibrant and coherent direction throughout the video. Other than that, they gave us total freedom on the concept, allowing the production of ideas we, at the studio, wanted to do for some time, but didn’t find the perfect project to create them for.
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Short link: http://bit.ly/nb5QxU
  • MTV - Hits  
  • MTV Australia was looking for a new opening title to broadcast on MTV Hits.

    In accordance with the MTV Hits brand, the main guideline was the use of the color pink, which created a vibrant and coherent direction throughout the  video. Other than that, they gave us total freedom on the concept, allowing the production of ideas we, at the studio, wanted to do for some time, but didn’t find the perfect project to create them for. We developed the ideas that were most related with sound and youth, with a particular attention on keeping the whole video very cheerful and fun. To accentuate the music, action, playfulness and color pink, we kept all other elements in the video, very still and white.


    CREDITS : 
    DIRECTOR: Julien Vallée 
    CONCEPT: Julien Vallée, Jean-Constant Guigue & Eve Duhamel
    D.O.P.: Simon Duhamel 
    SOUND (Official video): Uncanny Valley
    SOUND (Making-of video) : Loic Ouaret 
    COLORATION: Guillaume Marin