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Lowe's

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Created: 11/27/11
Last Edited: 03/17/13
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pre rolls, tv spots, branded canvases
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Short link: http://bit.ly/MtYT7F
  • Lowe's
     Art Direction / Concept Development

    "Birdhouse is a pre-roll that introduces Lowe's new tagline, Never Stop Improving. "Cuckoo Clock" is a pre-roll made for MyLowe's Set Reminder feature. Both also ran as TV spots.

    Agency: BBDO NY
    Chief Creative Officer: David Lubars
    Executive Creative Director : Wil Boudreau
    Creative Director: Dominick Baccollo
    Art Director: Jen Lu
    Copy Writer: Roberto Danino
    Executive Producer : Kevin Wilson
    Executive Interactive Producer: Paula Scalzo
    Interactive Producer: Candice Holmes
    Developer: Michael Condouris
    Assistant Producer: Zubin Simpson / Theresa Reyes
    Music Producer: Loren Parkins
    FX Company: My Active Driveway
    Creative Director: Steve Choo
    Executive Producer: John Fego
    Track: "Don't Stop" by Gin Wigmore / "I Make My Own Sunshine" by Alyssa Bonagura
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pre rolls, tv spots, branded canvases
Published: June 04, 2012
  • Views1335
  • Appreciations41
  • Comments2
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