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KIA More Soul

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This new Kia spot features two sets of robot armies engaging in a fantastic dance battle to LFMAO's ubiquitous club smash "Party Rock Anthem". Directed by Mark Romanek, Tino Schaedler of adNAU served as Production Designer, also handling digital set design with Method Studios LA realizing the extensive visual effects.
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  • KIA More Soul
    Production Design
  • Debuting during the 2011 MTV Music Video Awards, the wildly popular hamsters from previous Kia commercials, return to introduce the significantly refreshed 2012 Kia Soul. The new spot features two sets of robot armies engaging in a fantastic dance battle to LFMAO's ubiquitous club smash "Party Rock Anthem". Directed by Mark Romanek, Tino Schaedler of adNAU served as Production Designer, also handling digital set design with Method Studios LA realizing the extensive visual effects.
  • Credits

    Agency: David & Goliath

    Production Company: Anonymous Content
    Director: Mark Romanek
    EP/Production: Sue Ellen Clair
    Line Producer: Suzie Tedesco
    Director of Photography: Jeff Cutter
    Production Designer: Tino Schaedler
    Editor: Jim Haygood

    Post Production: Method Studios LA


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