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Johnnie Walker Black Label - Dark Planet Event

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Created: 08/07/12
Last Edited: 11/22/12
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Description
Johnnie Walker celebrated the launch of a new Green Label bottle with a first ever Johnnie Walker Green Label 3D projection event.
JL Design rose to the challenge of creating the content in 4 weeks from pre-production to effect testing to the delivery of a visually stunning 5-minute film. The client had a fixed idea of how the four core flavors of the Green Label were to be presented. Our team, despite the restrictions, produced the striking CG effects.
The historical building in Huashan1914, Creative Park, Taipei, became the architectural canvas for the projection of the Johnnie Walker Green Label film that saw history and technology come together in a splendid visual-audio display.
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  • Johnnie Walker Black Label - Dark Planet Event
    Johnnie Walker threw a launch party for the new Black Label bottle with another 3D projection event.
    This time, the projection was onto a giant sphere 10 meters in diameter in the center of the glamorous Xinyi Financial District. The sphere was the biggest ever to be built in Taipei.

  • Credits:
    Creative Director: JL
    Executive Producer: Angela Moo
    Head of Production: Chih Chung Tso
    Project Manager: Shirley Yang
    CG Lead: Zoe Tsai
    Designer / Compositor: Showy Lin, Utsuo Chen, Lance Wei
    3D Artist: Chih Chung Tso, Zoe Tsai, Gilbert Chu, Chan Chia Chang, Weiting Chen
    Original Music: Rockid Lee
    Sound Effects: Peter Pan
    Design & Event Company: Big Bright Room Co.
    Creative Director: I Ju Huang
    Storyboard: Chi Yao Wang John Smith
    Jane Doe
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