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Google Adwords - Thank You

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Created: 07/26/11
Last Edited: 07/26/11
Views: 1111
Appreciations: 22
Comments: 2
Description
AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.
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  • Google Adwords - Thank You
  • AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.

    CREDIT LIST FOR GOOGLE ADWORDS:

    (For PostPanic)
    Production Company: PostPanic
    Director: Mischa Rozema
    Executive Producers: Jules Tervoort, Ania Markham
    Senior Producer: Annejes van Liempd
    DOP: Joost van Starrenburg
    Line Producer: Joy Czerwonky
    Casting Director: MaryClaire Sweeters
    1st AD: Annie Spiegelman
    Post-Production: PostPanic
    Editor: Rocky Bazemore
    CG Supervisor: Ivor Goldberg
    VFX Supervisor: Chris Staves
    Matte Painter: Wieger Poutsma
    3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen
    2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]
    Compositing: Chris Staves
    Music & Sounddesign: Bluwi

    (For AKQA San Francisco)
    Executive Producer: Nancy Cardillo
    Group Creative Director: Neil Robinson
    Copywriter: Vinit Patil
    Account Manager: Christina Wong

    (For Google)
    Head of AdWords Product Marketing: Jon Diorio