Gillette Steel

For a magnificently dark and moody sci-fi Gillette spot, I was in charge of the animation and integration of dozens of infographic HUD elements. Each was animated in After Effects first, then placed as a texture in Cinema 4D (with an imported camera from animation) to achieve the curved layering formation around the central hero razor. Finally, the renders were brought back in to After Effects for the holographic display detailing.

The duo of AE and C4D are also responsible for the end tag.

Music - Shut Up and Let Me Go (Left/Right remix) by the Ting Tings

Produced at psyop

Provided in its entirety, here is the final spot. Sadly, a number of the infographic elements remain only in the director's cut.