GE winter Olympics

Building on Thornberg & Forester’s past interactive campaigns with GE, T&F collaborated with BBDO on creating a groundbreaking digital out-of-home campaign based on the look created by 3D artist Bryan Christie for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Olympic Games. T&F’s 3D renders capture precisely the beauty of real athletes in motion through a look inside the bodies of four types of Olympic competitors: a snowboarder, a speed skater, a figure skater and a downhill skier. The result is a flawless, elegant work of art and science that captures GE as the leader in innovative health technology, products, and services and proud sponsor of the 2010 Olympic Games. Read Less