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Fox Crime Ids

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Our friends from Fox Italy needed to develop a set of IDs and a graphic package for the afternoon shows of FOX Crime, a channel for which Plenty loves to work! Given that their current branding is very dark, FOX Crime asked us to develop an alternative graphic package that would contrast with the current one on a chromatic and conceptual level. To accomplish this we decided that both IDs would reflect the integrity of two values that are very hard to find nowadays: liberty and justice. Both pieces cry out for a recovery of these lost values in society. We used symbols and iconic objects that are initially shown to be dirty, worn out and torn into pieces. The objects are reconstructed during the course of the IDs to finally be shown in their purest state: unpolluted and immaculate. We went through a long and challenging process to communicate these ideas. This can be observed, for example, in the way in which our initial concept boards differ from the final result. Don’t miss out on the making of the project!
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  • Fox Crime Ids

    Our friends from Fox Italy needed to develop a set of IDs and a graphic package for the afternoon shows of FOX Crime, a channel for which Plenty loves to work!
    Given that their current branding is very dark, FOX Crime asked us to develop an alternative graphic package that would contrast with the current one on a chromatic and conceptual level.
    To accomplish this we decided that both IDs would reflect the integrity of two values that are very hard to find nowadays: liberty and justice. Both pieces cry out for a recovery of these lost values in society.
    We used symbols and iconic objects that are initially shown to be dirty, worn out and torn into pieces. The objects are reconstructed during the course of the IDs to finally be shown in their purest state: unpolluted and immaculate.

    We went through a long and challenging process to communicate these ideas. This can be observed, for example, in the way in which our initial concept boards differ from the final result. Don’t miss out on the making of the project!
    _

    Nuestros amigos de Fox Italia necesitaban desarrollar una serie de IDs y un paquete gráfico para la programación de tarde de su canal Fox Crime, ¡un canal para el que Plenty ama trabajar!
    Debido a que la imagen actual del canal es oscura, Fox Crime nos pidió que desarrolláramos una variante al paquete gráfico actual que contrastase a nivel cromático y conceptual.

    Para conseguir esto decidimos que ambos IDs reflejarían la integridad de dos valores que hoy en día son muy difíciles encontrar: libertad y justicia. Ambas piezas son un grito de esperanza por recuperar estos valores perdidos en la sociedad actual.
    Utilizamos símbolos y objetos icónicos de estos valores que inicialmente aparecen percudidos, corroídos y quebrados en pedazos, y en el transcurso de los IDs son reconstruidos y mostrados en su estado más puro: impolutos e inmaculados. Recorrimos un camino largo y desafiante para poder comunicar estos conceptos. Esto se ve reflejado, por ejemplo, en que los concept boards iniciales son muy diferentes al resultado final. ¡No pueden perderse el making of del proyecto!

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