- Motion Graphics ServedProject Featured On:Motion Graphics Served — 4/14/12
Fanta 2012 new campaign/ Fantastick !
Description
Project Length : 4' 03'
Debut Date : March. 2012
Audio : TOWA TEI
Directed/ Designed/ Animated/ Comosited by Yun
in VDAS(Visual Design Art School)
Copyright Info
- Featured on:
-
Motion Graphics Served
Fanta 2012 new campaign/ Fantastick !
Project Tile : Fanta 2012 campaign/ Fantastick !
Project Length : 4' 03'
Debut Date : March. 2012
Audio : TOWA TEI
Directed/ Designed/ Animated/ Comosited by Yun
in VDAS(Visual Design Art School)
SLOGAN
If you have images FANTA rising.
Fun, Orange, Fantasy, etc.
Of those Fantastic!
We shout to drink Fanta."Fantastic !"
Fantastic = Stick
Fantastic real world need to feel the stick.
Stick is a fun tool for creating, is an act you do.
Make the experience.
By pulling the stick will become even more Fantastic."Fantastick !"
STRATEGY
Order of FANTA's new campaign: Exposure - Promote - Experience - Understanding
1. SNS (FACEBOOK, TWITTER) exposed to the campaign: curiosity, cause people
2. iPad, iPhone, Digital signage through the experience: to feel interest in paying attention
3. TV AD: Understanding campaign sloganARTWORKS
CHARACTERS
DIGITAL MAGAZINE FOR IPAD
DIGITAL SIGNAGE
- IPAD GAME
TV AD
Concept: fun, cute, in reversal, exciting, sympathetic
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