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FX Channel Brand Refresh

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FX Brand Refresh 2009 was the year Artillery produced the rebrand for FX UK and the year FX won 'Best Entertainment Channel of the Year' at the Broadcast awards. The client wanted to update the brand with a new look on and off air. The campaign included all on air packaging and a set of six new idents. We worked closely alongside the Creative team at FX with the concept, the overall tone to the project was to give the brand a new sense of scale; to keep it clean and light with an entertaining tone and bags of personality and to balance style with substance, and ensure the work reflects a scale and grandeur. The six idents were all shot on Red One cameras and mixed with 3D CG Graphics integrated into the live action footage. The FX tab designed and animated in After Effects was devised as a neat little device to stand out from the ordinary but not overwhelm the content. The theme of the idents were driven by the specific programme genres e.g. Crime, Comedy and Drama.
    A rebrand for FX UK. Looking at brand confidence, the approach was to give the channel a new sense of scale, keeping it clean and light with an entertaining tone and bags of personality. A complete overhaul of the brand across all platforms on and off air from the logo upwards. The same year FX won ‘Best Entertainment Channel of
    the Year’ at the Broadcast Awards and the campaign also picked up a Promax award for channel branding.
    The work featured in the design press was labelled as 'breaking new creative ground in Channel brandingand also received recognition by PROMAX UK.

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