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Motion Graphics Served
Project Featured On:Motion Graphics Served — 8/11/12

EA Games: Alice "Madness Returns"

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Cape Town, South Africa

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Electronic art commissioned a three-part teaser for the latest installment of the Alice game by McGee. Sticking to the nuts and bolts of the cult classic, Shy the Sun received complete freedom to interpret and add to the story. Effectively, the first part was based on a hypnotist session between Alice and her psychologist Dr Brumbie, setting the time, place and tone for all the spots to follow. Alice’s subconscious is conjuring up her Wonderland, based on her experience in London, and key elements of her wonder world are hidden in her everyday “real world” surroundings - among the many curiosities being the Cheshire cat, the dollhouse, the Jabberwocky and the Mock Turtle hidden in Dr. Brumbies study. See how many clues you can spot?

In the second part, Shy the Sun explores the relationship between 18th century London and Alice’s subconscious – it is here that we find a split between Wonderland and London. Interestingly, we were based in London whilst working on this section, and various London specific elements subsequently infiltrated many of the design elements.

The third part allowed for Shy the Sun to completely indulge in the magical dream world of Wonderland – starting off in a Lewis Carroll inspired environment with a superb oriental twist. The wondrous sanctuary that Alice finds herself in soon reveals itself to be a mere veil, shaped by the caterpillar’s constant puffing of dreamy smoke. The illusion soon gives away to the true wonderland - a surreal and horrific place in which Alice is forced to face her greatest foe.
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