Title sequence redesign
ETHER was brought in to re-imagine the title sequence for this successful property on A&E. Going into its third season, the current title had fallen out of step with the brand established by Billy's persona. A truly collaborative effort, we brainstormed with the team at September Films to infuse the sequence with Billy's Rock-n-roll attitude.
The result was a fun and creative story driven title sequence that introduced the cast and set the tone for the show. Wasps, Billy's natural enemies, appear throughout the sequence until Billy exacts his full force and talent and squashes them at the end.
ETHER digital produced the entire sequence including 3D animation and effects, motion design, and editorial.