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AXE INSTINCT

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Created: 01/30/10
Last Edited: 01/31/10
Views: 1386
Appreciations: 38
Comments: 4
Description
AXE Instinct campaign: Unilever US asked us to create a campaign for their new product Axe Instinct with the scent of rare leathers of the world. They wanted to position the product as a sophisticated fragrance for more mature audience than they have now.
Project Info
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Credits
Agency:The Brooklyn Brothers, NY, Creative director: Stephen Rutterford, Art director: Metin Sozen, Production company: Blacklist, NY, Executive producer: Adina Sales, Photographer: Kulbir Thandi, Director: Against All Odds
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Short link: http://bit.ly/i9jI78
  • AXE Instinct campaign: Unilever US asked us to create a campaign for their new product Axe Instinct with the scent of rare leathers. They wanted to position the product as a sophisticated fragrance for a more mature audience than they have now. 
  • Outdoor event idea for AXE Instinct with fragrance of leather: 
    hire women climbers to climb up a leather textured man's torso.