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Swatch Creart / Ted Scapa

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Created: 03/25/10
Last Edited: 03/26/10
Views: 867
Appreciations: 20
Comments: 0
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Short link: http://bit.ly/biBjtL

  • Swatch CreArt / Ted Scapa from THANK YOU on Vimeo.

  • http://www.thankyou.dk/
    Project: Swatch commercials
    Sound: Yann Coppier

    For a high profile launch in Venice of the new Swatch Art Collection, a series of watches decorated by international artists. We were commissioned by Swatch to tie together the entire campaign by unifying the different watches into one over-arching idea. Our brainchild was the Art Machine, a crazy, fast moving mechanical-looking device that creates art and spits out watches, while working to a time-related beat. A colorful mixture of materials and techniques achieved the right attitude for the films with the campaign successfully launched on all media fronts world wide.