Client: SVT Television / Art89
Direction: Upper First / AK
Production: Upper First
Music: Henrik José
Year: 2008
DOKTOR ASA / is a TV show broadcasting at swedish television. The show is focusing on different themes and explains how the human body works and how to maintain a healthy lifestyle. We were asked to produce a title sequence and a graphic package such as bumpers and end titles. Creative director Anna Källsén gave us an open brief and wanted us to create a title sequence in a fun and good looking way. The storytelling should be fast and contain a number of "inside body" scenes.
INSPIRATION / Stylewise we wanted the film to be a bit scary, suggestive and with a”Alice in Wonderland”-twist. The reason behind this was to appeal to a younger audience and make the character Doktor Asa somewhat crazy with unconventional methods.
CHARACTER DESIGN / We really loved the idea of craziness and quickly started focusing on look developement of the characters. Above you can compare the first sketches and the final design.
MOODBOARD 1 / When the storyboard was approved we made some look test. Above you see one of our first design proposals.
MOODBOARD 2 / One more look test for the colour grading.
