Network Rail New Line Launch film

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Created: 10/21/09
Last Edited: 07/08/11
Views: 6717
Appreciations: 383
Comments: 35
Description
Conception and direction of a film to promote the lauch of Network Rail's 37 billion pound new line. The ambition of the film was calculated by Newtork Rail's press office to generate 51 million pounds of free publicity for Network Rail.
  • Film to help the launch of Network Rail’s new £34 Billion new line.

    Working with a team of highly skilled cgi animators the piece elicited a very positive response from the public and press as well as generating £51 million in free publicity*

    * Source: Network Rail Press Office

    Client: Pretzel
    Production Company: Darkside
    Creative Director/Director: Nick Scott
    Production: Nick Scott Studio Ltd. (now Studio Hansa)
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