Upper First and McCann Malmö teamed up to promote Inpac Pharma a Nordic-based company developing, manufacturing and packaging pharmaceuticals and probiotics. Together we produced a film that strikes a slightly softer note than usual as far as the pharmaceutical industry goes. The reason is ”to elevate the company’s core values in a, for the industry, unique way, as it is an industry that is incredibly traditional in its way of marketing itself” says art director Mats Tejre. All in all it has been a fun project as it’s always great to work with clients willing to try something new. It’s also given us the chance to work with animator Martin Nyberg, something we hope to do again soon!