It’s about style. Attitude. Casualness. Target group equals look and feel equals brand message: been there, done that. 2D, 3D, Optical Flares, the works. What else is to be said? For those who didn’t try this refreshing energy drink yet: thanks to the signature ingredient Brazilian Acai berry it tastes more like fruit spritzer than your average jelly bean concoction. So �" you’re a grown-up, drink like it, man. And yes, a full pallet of Black 28 helped us produce this spot in what felt like one go.