AXE INSTINCT

FIELDS:Advertising, Animation, Art Direction

Info

Statistics

Created: 01/30/10

Last Edited: 01/31/10

Appreciations: 25

Comments: 3

Description

AXE Instinct campaign: Unilever US asked us to create a campaign for their new product Axe Instinct with the scent of rare leathers of the world. They wanted to position the product as a sophisticated fragrance for more mature audience than they have now.

Project Info

Owners

Metin Sozen

Credits

Agency:The Brooklyn Brothers, NY, Creative director: Stephen Rutterford, Art director: Metin Sozen, Production company: Blacklist, NY, Executive producer: Adina Sales, Photographer: Kulbir Thandi, Director: Against All Odds

Copyright Info

Attribution Non-commercial
No Derivatives

BY:

Metin Sozen

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AXE Instinct campaign: Unilever US asked us to create a campaign for their new product Axe Instinct with the scent of rare leathers. They wanted to position the product as a sophisticated fragrance for a more mature audience than they have now.
Outdoor event idea for AXE Instinct with fragrance of leather:

hire women climbers to climb up a leather textured man's torso.